White Hat Methods in Search Engine Optimization means method that can be use for SEO and achieving good rankings in Search Engine Results Page (SERP), without being penalized by the search engines.

Below are some basic White Hat SEO techniques from Wikipedia

- Using unique and relevant title to name each page.
- Editing web pages to replace vague wording with specific terminology relevant to the subject of the page.
- Providing unique, quality content to address visitor interests.
- Using an accurate description meta tag to make search listings more informative.
- Ensuring that all pages are accessible via anchor tag hyperlinks.
- Allowing search engine spiders to crawl pages without session IDs, cookies, or logging in.
- Developing “link bait” strategies. High quality websites that offer interesting content or novel features tend to accumulate large numbers of back links.
- Writing useful, informational articles under a Creative Commons or other open source license, in exchange for attribution to the author by hyperlink.

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